South African Innovation Saving Lives Worldwide

The journey of SAFE-T-PUNCH™ began in 1991, when inventor Ivan le Roux responded to a devastating tragedy in South Africa—42 schoolchildren drowned when their bus became submerged, unable to be exited in time. This heartbreaking event sparked the creation of a better emergency window solution.

Driven by compassion and a relentless commitment to safety, SAFE-T-PUNCH™ evolved through years of refinement. Today, our advanced range of glass-breaking devices is trusted globally and continues to uphold our founding mission: to save lives in emergencies.

In 2006, Pia le Roux joined the company as Director and CFO, bringing resilience and unwavering support to this family-run business. Her leadership has been instrumental in transforming SAFE-T-PUNCH™ into a globally recognized lifesaving tool.

The original SAFE-T-PUNCH™ is still crafted under the guidance of its inventor, now serving as Technical Director. Our dedication to quality was formally recognized with ISO 9001:2008 certification in 2016, followed by an upgrade to ISO 9001:2015 in 2020.

Today, SAFE-T-PUNCH™ is more than a product—it’s the internationally accepted generic term for emergency window glass-break devices. A truly remarkable South African invention, born from tragedy and built on purpose.